One thing I like about Aruba is how they treat international support staff, specifically the Indian tech support at the other end of the 1-800 number.
The first way I notice this is the names I am given.
“Hello, my name is Senthil with Aruba support. How can I help you today?” It’s a thick accent, but it’s refreshing. I can’t stand it when someone tells me his name is “Bob” and the name sounds unfamiliar, even to him.
Another cool thing is the accessibility of each support person. I get their email address for direct contact. This tells me that Aruba trusts its staff, and gives ownership of their indivual cases, not altogether uncommon in tech support but welcome nonetheless.
There’s still some barriers, the accent being one. It’s sometimes difficult for me to understand what’s being said. But that’s well documented in ranting forums and blog posts. For now, it’s good enough to keep me happy.